Streamlined Exhibitions for Foresighted Marketing Directors

Scale your global trade show presence with confidence, and set it on autopilot.

Simplify Decision Making

Anticipate In Years

Scale Your Presence

For exhibitors with an intense event calendar, ready to de-risk their €500k+ spending per year on exhibitions.

With a predictable trade show calendar, it can get frustrating to …

 

Make the same decisions repeatedly

Deal with uncertain operational costs

Risk work with new providers

Keep reps out of making off-brand decisions

On-board new staff within tight schedules

Miss new but unplanned key exhibitions

Imagine if you could…

 

Codify crucial decisions

Have instantaneous cost visibility

Minimize risks with new partner

Empower local teams while maintaining brand integrity

Speed up new team member onboarding.

Seamlessly add new shows without disruption

 

You are in the right place, you don’t have to do this the hard way

 

Here’s how we can help

Streamline your exhibition calendar with confidence and efficiency

Foundations Discovery

Uncover differentiating aspects of your trade show participation based on your brand, culture and objectives to articulate a compelling narrative.

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Trade Show Signature

Codifying the newly articulated narrative into a visual, written and spacial language that guides creative and operational decisions of your global exhibition calendar.

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Co-pilot Deployment

We manage your first two shows deployment of the signature within a 12- month period. We openly negotiate build offers, you pay directly or through us against a fee.

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Autopilot

Exclusive to clients with trade show signature. A project management as a service from seasoned pros as monthly subscription.

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Our story

 

Started in 2010 with the vision to make tradeshow participation easy for exhibitors, our journey took us from supplier of event services to strategic partner for marketing directors looking towards the future of their organisation.

In 2020, we were forced to innovate. During our research we realised that growing organisations are not exposed to effective practices from the best in the game. The key is to become intentional about how a company wants to make its visitors feel, and translate that into a playbook that makes all downstream decisions easy.

Today, we guide marketing directors translate the elements of their organisation’s brand, culture and objectives into a visual and architectural language to equip their teams, internal and external, to deliver confidently a cohesive performance, on-brand, worldwide.

 FAQs

 

  • The trade show signature is an in-depth guideline that ensures all parties involved in a company’s exhibition are briefed, in sync and making on brand decisions for a very high stake touchpoint. Many things are left unaddressed in corporate guidelines, we provide the signature in the form of the “event” chapter of your brand book, or as a stand-alone PDF document to be attached with each stand occurrence’s specification.

  • The workshop requires at least a marketing decision maker (head of marketing, CMO, marketing director) and someone from the implementation team (marketing manager, event manager) to make sure we are hitting the mark for the trade show strategy.

  • The process typically takes 6 to 8 weeks, including 2 weeks for foundations and additional 4 to 6 weeks for the complete trade show signature

  • Short answer No. If you are so busy you can’t find 4 hours for your high-stake exhibitions calendar we won’t be able to help you streamline it.

    It is crucial to uncover valuable insight that helps us get buy-in from everyone internally, find a shared understanding on how to run all the aspects of the shows, and empower all partners to deliver with excellence.

  • The discovery call is a free call with our exhibition strategist Othmane Boumzebra to learn more about your business, goals, and context and establish whether or not there is a fit.

  • The Foundations Discovery is our entry point for any engagement with us, and without it, we cannot guarantee the promised results. However, regardless of the level of engagement, if you feel it was not worth it for any reason after the foundation workshop, we reimburse you in full, 100%, no questions asked.