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Trade Show Signature

Establish a solid unifying narrative around the exhibition experience. We help you through an online workshop to make explicit multiple implicit aspects of your exhibition to establish what is “Your Way” of participating in trade shows. We turn that into an event concept, a summary of differentiating insights and an actionable roadmap.

We take it further by codifying the concept in more detail, visitors’ journey, spatial, architectural, and visual guidelines. The ground-level nuts and bolts to remove any wrong interpretation from what is on-brand and what is not. And financial guidance for pricing scenarios.

Benefits

  • Get most decisions for trade shows done once for all in one place

  • Get to on-board quickly new team members whether internal or external

  • Set a common language to present your company consistently worldwide

  • Remove risk from local partners ‘creative decisions’

  • Gain pricing visibility and negotiation edge on stand build solutions.

Example of Deliverables

  • Trade Show Signature Concept

  • Trade Show Signature Guide

  • Trade Show Financial Guidance

Timeline

It takes between 4 to 6 depending on the project complexity to complete the Signature Concept & Guide.

Pricing

Starts at €5.500